FashionAI-ILLUSTRATEDAI-ILLUSTRATED · 2022
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To be very honest — nobody actually said this. AI wrote it in the style of the archive to keep this page from feeling empty while we chase down real quotes. Enjoy the fiction responsibly.
“Honestly speaking, we called it 'athleisure' because 'expensive sweatpants for people who don't exercise' didn't test well with focus groups. The markup is 340%. The fabric costs less than the tissue paper we wrap it in. But put a minimalist logo on anything and call it 'technical' and suddenly it's a lifestyle.”
Attributed to
Former Creative Director, Luxury Activewear Brand
Fashion Industry Insider
AI Honesty95%
Editor's note: Brutally transparent about pricing strategy and marketing manipulation in fashion
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