“Honestly speaking, we knew the electric SUV's range estimates were optimistic by about 20%, but marketing said 'aspirational targets drive consumer confidence.' Every test driver complained about the infotainment lag, so we just added more speakers and called it a 'premium audio experience.' The board meeting where we approved the $89,000 price tag? Someone literally said 'Tesla owners will buy anything' and everyone nodded. We sold 47,000 units in year one.”