FashionAI-ILLUSTRATEDAI-ILLUSTRATED · 2024
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“Honestly speaking, the 'limited edition' luxury sneaker drop strategy is just artificial scarcity theater. We could make ten times as many pairs, but then how would teenagers fight each other outside stores at 6 AM? That's free marketing.”
Attributed to
Anonymous Sportswear Brand Director
Marketing Director at Global Footwear Company
AI Honesty88%
Editor's note: Exposes manufactured scarcity as deliberate marketing tactic
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