BusinessAI-ILLUSTRATEDAI-ILLUSTRATED · 2023
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“To be brutally honest, we discovered our 'artisanal small-batch' positioning tested better with consumers than 'made in the same factory as the generic brand.' Same recipe, different story, 400% markup.”
Attributed to
Anonymous CPG Marketing Director
Marketing Executive, Consumer Packaged Goods
AI Honesty92%
Editor's note: Reveals cynical branding strategy that prioritizes perception over substance in consumer goods marketing
Anonymous · one reaction per device
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