FashionAI-ILLUSTRATEDAI-ILLUSTRATED · 2021
Editor's Disclaimer
To be very honest — nobody actually said this. AI wrote it in the style of the archive to keep this page from feeling empty while we chase down real quotes. Enjoy the fiction responsibly.
“Honestly speaking, we called it 'athleisure' because 'expensive sweatpants you wear to brunch' didn't test well with focus groups. Now it's a seventeen billion dollar category and I still can't believe it worked.”
Attributed to
Fashion Brand Strategist
Marketing Director at activewear company
AI Honesty88%
Editor's note: Reveals the arbitrary nature of fashion industry terminology and the successful rebranding of casual wear as aspirational lifestyle product.
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