BusinessAI-ILLUSTRATEDAI-ILLUSTRATED · 2023
Editor's Disclaimer
To be very honest — nobody actually said this. AI wrote it in the style of the archive to keep this page from feeling empty while we chase down real quotes. Enjoy the fiction responsibly.
“If I'm being honest, we spent $14 million on a rebrand that changed our font from Helvetica to 'basically Helvetica but we can say we did something.' The board applauded for six minutes.”
Attributed to
Anonymous Fortune 500 CMO
Chief Marketing Officer at a Consumer Goods Conglomerate
AI Honesty92%
Editor's note: Candidly exposes the often superficial nature of expensive corporate rebranding exercises and performative board approval.
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